Author Archive

Publisher Tools – Introduction

Adbeat Publisher Tools is a brand new toolset designed specifically for the needs of  Site Publishers.   This video introduces the new toolset and explains key concepts like Competitive Sets and the types of reports that you can generate.

Publisher Tools – Overview Screen

This video is a quick look at the Publisher Tools Overview screen.  You’ll learn about the summary section, how to select pre-defined Competitive Sets, and how to adjust filters to change the data you’re viewing.

Publisher Tools – New Business Opportunities Report

The New Business Opportunities report is a powerful prospecting tool.  All of the advertisers in this report have ad buys on publisher sites in your Competitive Set, but not on any of your properties.  Because these advertisers  are already spending on your competitors, they’re likely to be your top prospects.

Publisher Tools – Expansion Opportunities Report

The Expansion Opportunities report lists advertisers that have ad buys on publisher sites in your Competitive Set and also with your own properties.  You can use this report to see if one of your existing advertisers is increasing their spend on one or more of your direct competitors.  This often indicates the advertiser has more budget available — which makes them a good prospect for expanding their existing ad buys on your site.

Intro to Adbeat

Learn the basics of Adbeat in this step-by-step instructional video. Anyone new to Adbeat should watch this video first.

Please note: while this video was created prior to our refreshed design, the concepts and instructions are still valid. Just be aware that there will be some small differences between what you see in the video and what you see in the app.

Overview: Categories

Categories allow you to filter the top advertisers by a specific category or subcategory. This video gives you a quick overview on how to use categories.

Please note: while this video was created prior to our refreshed design, the concepts and instructions are still valid. Just be aware that there will be some small differences between what you see in the video and what you see in the app.

Overview: Advertiser Vertical Report Tool

Discover how to use the Advertiser Vertical Report Tool to create a high-quality report that compares and contrasts multiple advertisers in the same vertical.

Please note: while this video was created prior to our refreshed design, the concepts and instructions are still valid. Just be aware that there will be some small differences between what you see in the video and what you see in the app.

Pre-roll Video Ads

See how to find and analyze pre-roll video ad data.

Please note: while this video was created prior to our refreshed design, the concepts and instructions are still valid. Just be aware that there will be some small differences between what you see in the video and what you see in the app.

Campaigns

Campaigns allow you to see all of the competitive data for any advertiser broken down into specific marketing campaigns. This short video shows you how to use Campaigns.

Please note: while this video was created prior to our refreshed design, the concepts and instructions are still valid. Just be aware that there will be some small differences between what you see in the video and what you see in the app.